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The Evolution of Sales: Understanding How People Make Buying Decisions
Automation
Mon 15 Apr, 2024
Overview
Adobe is the global leader in digital media and digital marketing solutions.
Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.
In short, Adobe is everywhere, and we’re changing the world through digital experiences.
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Reviews from other sites
75 results
Adobe Marketo Engage - The Best Automation Platform
Wed 8 Jun, 2022
(Source: G2)
What do you like best?
Adobe Marketo engage is best platform to where user can create and get ideas for producing excellent quality content. Adobe brings best personalized technologies and its far better than the competitors.
What do you dislike?
The software still lacks in many featuers like when a user add pictures to the newsletters the picture gets blurry, quality gets poor and it does not support integrations with other softwares
Recommendations to others considering the product:
I would highly recommend users to use adobe marketo as it is easy to use with great features What problems is the product solving and how is that benefiting you? The software is best to track leads and track behaviour before migrating them to the salesforce. The productivity has been increase by 30% of what it used to be
Useful tools you could use to gain insight & engagements
Wed 8 Jun, 2022
(Source: G2)
Products used within Adobe Experience Cloud: Adobe Marketo Engage , Adobe Analytics , Adobe Advertising Cloud , Adobe Target , Adobe Experience Platform
Great product- Not easy to use
— Byron S.
Tue 7 Jun, 2022
(Source: G2)
What do you like best?
Marketo allows you to set up and create everything you want, I mean automation, emails, and reports, according to your marketing strategy or target.
What do you dislike?
You need a team to keep it running, at least 3 people. Hight price. What problems is the product solving and how is that benefiting you? Tracking, we can track our customers on our web pages easily. With Marketo automation, we created different flows that allow us to customize and send the right email to the right client at right time.
Lags everything I try to perform an action
— Verified Reviewer
Mon 6 Jun, 2022
(Source: Capterra)
Would have been a perfect tool if the developers can somehow make the user experience smoother.
Pros: A powerful tool with lots of useful features
Cons: User experience can help with a thorough revamp. The tool literally lags after every action I perform.
Great ABM platform
Mon 23 May, 2022
(Source: G2)
What do you like best?
The interface is nice. It's easy to digest the information from the platform. I enjoy using Marketo on a daily basis and it helps me achieve my KPI's month in and month out.
What do you dislike?
With our current systems we have too many tools in salesforce and other areas where Marketo is buried. Sometimes it is not clear what specifically the contact engaged with.
Recommendations to others considering the product:
Definitely worth checking out Marketo if you're looking for a powerful ABM tool. What problems is the product solving and how is that benefiting you? We're able to see contacts who are engaging in our companies information and reach out to them. We as an organization are more productive because of this. Not as much time spent chasing prospects who are not engaging in content.
